7.10.2007

Stay on message

How many times have you seen some blowhard on television go on a ill-advised tirade that blows in up in their face? Well, Michael Moore went on a real doozy of a rant on CNN. However, it looks like he came prepared. What I think made this so effective is that he was prepared for the usual SituationRoom "schtick": Bring a guest on, show them a clip that attacks them or their message in some way, and have Wolf Blitzer follow it up with a few prearranged questions. However, Moore's people briefed him very well on what he was going to be up against. It was probably made easier by the fact that the "attack" segment had aired several times earlier during the week. Kudos for taking the time to review that segment ahead of time.

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