Wii

Nintendo announced the "Wii Zapper" today, essentially a gun-type mount for the current Wii controls. They made this during akeynote address where they touted the fact that the video game market is making much greater inroads with older and female consumers.

They did this at a iPhone-style keynote launch, but with a twist - everyone at E3 gets to try out the Zapper on actual games.

This is a good move that will generate no small amount of press for Nintendo, but overall the games that they announced seemed to be mostly shooters and hack-and-slash games that the Wii isn't really considered the primary platform for. I mean, I'd love to see my girlfriend play Ghost Squad again, but how many other people are looking for that experience? This also sort of undermines the idea that this E3 was the "coming out party" for the video game industry. It is getting greater market penetration with older consumers, but it doesn't appear that Nintendo was going after the older demographics.

They also have invited a couple of blogger-types up to explain how some of their new controllers work.

Furthermore, they talked about the new "Wii Wheel" and online MarioKart play that will be upcoming.